But the lion starring in this World Lion Day ad isn’t letting that get him down. As his handler, “The Lion Whisperer” Kevin Richardson, tries to create the video, he clowns around like nobody’s business, talking — or shall we say, roaring — over him.
This hilarious interaction is just one of the reasons why it’s so important that we all work to preserve the lion population.
To save the lions is to save our global heritage, according to the World Lion Day website.
The population numbers are staggering. In 1975, the lion population reached 250,000. Since then, the African lion has faced a 80 to 90 percent decrease in numbers, landing around 2,800 in total.
Essentially, habitat and prey loss, human conflict and disease have brought the African lion close to extinction.
The Asiatic lion has seen much worse. Caught off guard by hunters, in 1907 only 14 members of this species were left roaming the Earth. Not until 1975, when hunting was declared illegal, did the Asiatic lion see numbers rise.
Today, 411 Asiatic lions exist. A far cry from a healthy population, but it certainly beats extinction. However, disease is carefully monitored by wildlife organizations, since their populations are so low. Just one sick lion would have a huge impact on the species.
But you can help by celebrating World Lion Day and raising awareness for the noble breed. Check it out to see if any events are near your neck of the woods!