Monday, January 23, 2012

Big B: Gujarat Tourism campaign more successful than Incredible India

Posted by Kanchana Devi on January 23, 2012
Rajkot, Jan 23 (TruthDive): Amitabh Bachchan is the brand ambassador of Gujarat Tourism department. Amitabh has said that growth of tourism in Gujarat is bigger and larger than “Government of India’s `Incredible India’ campaign”.
In his blog, he has written, “Off again to Gujarat tomorrow and into the second phase of the tourism campaign, which I must admit has turned out to be a magnificent success. The growth rate in tourism in Gujarat has been bigger and larger than the Government of India campaign Incredible India and that has made all those of us that were involved in the working of it, very proud.”
The 69-year-old actor arrived in Mundra yesterday for shooting ‘Khushbu Gujarat Ki’, a part of the campaign for the state tourism. The shoot is taking place in Rann of Kutch.
Big B on Twitter said, “Tomorrow Gujarat for second phase of promotion of tourism …. working well …. campaign results better than GOI Incredible India !!”
He further tweeted, “Work honestly and diligently without a care for criticism…it shuts many mouths without opening your own ..!!” In another tweet he said, “State of Gujarat has the largest number of heritage sites in the country … did anyone know that .. ?? Amazing”.
Bachchan started the shoot from yesterday and would stay in Kutch for three days, sources from Kutch district authority said.
Chairman of Gujarat Tourism Corporation, Kamlesh Patel said that after arriving at Kandla airport, Bachchan,the brand ambassador for Gujarat Tourism, will drive to Dhordo. Big B would also visit Dudhai and Dhamadka village.
As part of the ‘Khushbu Gujarat ki campaign’, an ad shoot featuring Bachchan will focus on Kutchhi handicrafts and white Rann of Kutch this time. Bachchan is also to visit Junagadh before flying back to Mumbai on January 25.  He is also scheduled to visit Rajkot and Gir forest in Junagadh, sources added.

1 comment:

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